Accumulated Amortization Finite-Lived Intangible Assets, Accumulated Amortization Summary of Significant Accounting Policies Significant Accounting Policies [Text Block] Accrued expenses Deferred Tax Assets, Tax Deferred Expense, Reserves and Accruals, Accrued Liabilities Statistical Measurement [Domain] Statistical Measurement [Domain] Investments Investment, Policy [Policy Text Block] Thereafter Lessee, Operating Lease, Liability, to be Paid, after Year Five Operating lease, liability, current, statement of financial position Operating Lease, Liability, Current, Statement of Financial Position [Extensible Enumeration] Sales Channel, Directly to Consumer Sales Channel, Directly to Consumer [Member] Award Timing Predetermined Award Timing Predetermined [Flag] 2011 Stock Incentive Plan 2011 Stock Incentive Plan [Member] 2011 Stock Incentive Plan Stephen Winchell [Member] Stephen Winchell Asset Class [Axis] Asset Class [Axis] Entity File Number Entity File Number Additional Paid-in Capital Additional Paid-in Capital [Member] Tabular List, Table Tabular List [Table Text Block] Leases [Abstract] Net loss per share, attributable to common shareholders: Earnings Per Share, Basic [Abstract] Recent Accounting Pronouncements New Accounting Pronouncements, Policy [Policy Text Block] Secured Overnight Financing Rate (SOFR) Secured Overnight Financing Rate (SOFR) [Member] Type of Restructuring [Domain] Type of Restructuring [Domain] Inventories Inventory Finished Goods, Policy [Policy Text Block] Trading Arrangements, by Individual Trading Arrangements, by Individual [Table] Basic (in USD per share) Earnings Per Share, Basic Adjustment to Compensation: Adjustment to Compensation [Axis] Named Executive Officers, Footnote Named Executive Officers, Footnote [Text Block] Number of common stock authorized to be issued (in shares) Common Stock, Capital Shares Reserved for Future Issuance Revenue Revenue from Contract with Customer [Text Block] Stock-based compensation Deferred Tax Assets, Tax Deferred Expense, Compensation and Benefits, Share-Based Compensation Cost Other adjustments Restructuring Reserve, Settled without Cash Changes in unrecognized tax benefits Effective Income Tax Rate Reconciliation, Tax Contingency, Percent Total deferred tax assets Deferred Tax Assets, Gross Stock, Class of Stock [Table] Stock, Class of Stock [Table] Shares issued under 2021 ESPP (in shares) Stock Issued During Period, Shares, Employee Stock Purchase Plans Vested restricted stock (in shares) Stock Issued During Period, Shares, Restricted Stock Award, Net of Forfeitures Current income tax expense total Current Income Tax Expense (Benefit) State taxes Deferred Tax Liabilities, State Taxes Deferred Tax Liabilities, State Taxes Adjustment to Compensation, Amount Adjustment to Compensation Amount Concentration risk, percentage Concentration Risk, Percentage Stock-based compensation Share-Based Payment Arrangement, Noncash Expense Section 174 capitalized expenses Deferred Tax Assets, Deferred Expense, Capitalized Research And Development Costs Deferred Tax Assets, Deferred Expense, Capitalized Research And Development Costs Options Stock options to purchase common stock Share-Based Payment Arrangement, Option [Member] Award Timing MNPI Disclosure Award Timing MNPI Disclosure [Text Block] Property, Plant and Equipment [Table] Property, Plant and Equipment [Table] Research and Development Research and Development Expense, Policy [Policy Text Block] Percent Effective Income Tax Rate Reconciliation, Percent [Abstract] Certain Former Executives Certain Former Executives [Member] Certain Former Executives Antidilutive Securities [Axis] Antidilutive Securities [Axis] Fixed asset impairment Asset Impairment Charges Total stockholders’ equity Beginning balance Ending balance Equity, Attributable to Parent Other comprehensive loss Other Comprehensive Income (Loss), Net of Tax [Abstract] Insider Trading Policies and Procedures [Line Items] Total stock-based compensation expense Share-Based Payment Arrangement, Expense Schedule of Useful Life of Assets Schedule of Property, Plant and Equipment Property, Plant and Equipment [Table Text Block] Common stock authorized (in shares) Common Stock, Shares Authorized Goodwill and Intangible Assets Disclosure [Abstract] Current assets Assets, Current [Abstract] Forfeited/Cancelled (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Forfeitures in Period Total liabilities and stockholders’ equity Liabilities and Equity Foreign Currency Transactions Foreign Currency Transactions and Translations Policy [Policy Text Block] Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] Concentration Risk Benchmark [Axis] Concentration Risk Benchmark [Axis] Concentrations Concentration Risk, Credit Risk, Policy [Policy Text Block] Transportation credits used Contract with Customer, Asset, Transportation Credit Utilization Contract with Customer, Asset, Transportation Credit Utilization Liabilities and Stockholders’ Equity Liabilities and Equity [Abstract] State State and Local Jurisdiction [Member] Charged to marketing expense Marketing Expense [Member] Marketing Expense Cover [Abstract] Restructuring costs incurred Restructuring and Related Cost, Incurred Cost Total cash equivalents Cash and Cash Equivalents, Fair Value Disclosure Deferred Tax Asset, Valuation Allowance [Roll Forward] Deferred Tax Asset, Valuation Allowance [Roll Forward] Deferred Tax Asset, Valuation Allowance Maximum Maximum [Member] Exercisable (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Weighted Average Exercise Price Intangible asset, estimated useful life (in years) Finite-Lived Intangible Asset, Useful Life 2028 Purchase Obligation, to be Paid, Year Three Accounting Policies [Abstract] Intangible Assets, Net Finite-Lived Intangible Assets, Net Schedule of Lessee, Operating Lease, Liability, Maturity Lessee, Operating Lease, Liability, to be Paid, Maturity [Table Text Block] Other increases (decreases) Valuation Allowance, Deferred Tax Asset, Increase (Decrease), Other Amount Valuation Allowance, Deferred Tax Asset, Increase (Decrease), Other Amount Concentration Risk Type [Domain] Concentration Risk Type [Domain] Capitalized Software and Website Development Costs Internal Use Software, Policy [Policy Text Block] Non-PEO NEO Average Total Compensation Amount Non-PEO NEO Average Total Compensation Amount Schedule of Share-based Compensation Arrangements by Share-based Payment Award [Table] Schedule of Share-Based Compensation Arrangements by Share-Based Payment Award [Table] Adjustment to Non-PEO NEO Compensation Footnote Adjustment to Non-PEO NEO Compensation Footnote [Text Block] Pay vs Performance Disclosure [Line Items] Present value of future lease payments Operating Lease, Liability Forgone Recovery due to Disqualification of Tax Benefits, Amount Forgone Recovery due to Disqualification of Tax Benefits, Amount Payroll and payroll related expenses Accrued Salaries, Current Schedule of Changes in Valuation Allowance Summary of Valuation Allowance [Table Text Block] Non-Rule 10b5-1 Arrangement Terminated Non-Rule 10b5-1 Arrangement Terminated [Flag] Amortization Finance Lease, Right-of-Use Asset, Amortization Loss before provision for income taxes Income (Loss) from Continuing Operations before Income Taxes, Noncontrolling Interest Entity Shell Company Entity Shell Company Lessee, finance lease, remaining lease term Lessee, Finance Lease, Remaining Lease Term 2021 Equity Incentive Plan 2021 Equity Incentive Plan [Member] 2021 Equity Incentive Plan Goodwill impairment Goodwill, Impairment Loss Statement of Stockholders' Equity [Abstract] Schedule of Income Taxes Paid Schedule of Cash Flow, Supplemental Disclosures [Table Text Block] Lessee, operating lease, remaining lease term Lessee, Operating Lease, Remaining Lease Term Statement of Cash Flows [Abstract] Company Selected Measure Amount Company Selected Measure Amount 2028 Lessee, Operating Lease, Liability, to be Paid, Year Three Award Timing MNPI Considered Award Timing MNPI Considered [Flag] Line of Credit Facility [Table] Line of Credit Facility [Table] Comprehensive loss Comprehensive Income (Loss), Net of Tax, Attributable to Parent Name Measure Name Letter of Credit Letter of Credit [Member] Investments with contractual maturities of less than one year Debt Securities, Available-for-Sale, Fair Value, Maturity, Allocated and Single Maturity Date, Year One Domestic Income (Loss) from Continuing Operations before Income Taxes, Domestic Schedule of Stock-Based Compensation Expense Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table Text Block] Accrued rent Operating lease liabilities Operating Lease, Liability, Current Current Liabilities, Current, Lessee [Abstract] Liabilities, Current, Lessee Proceeds from maturities of short-term investments Proceeds from Maturities, Prepayments and Calls of Debt Securities, Available-for-Sale Class of Stock [Line Items] Class of Stock [Line Items] Capitalized software and website development costs Capitalized software Software and Software Development Costs [Member] Document Fiscal Period Focus Document Fiscal Period Focus Award Timing Method Award Timing Method [Text Block] Schedule of Sales Incentive Program [Table] SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Table] Furniture and fixtures Furniture and Fixtures [Member] Award Type [Axis] Award Type [Axis] Total assets Assets Stock-Based Compensation Share-Based Payment Arrangement [Policy Text Block] 2026 Finite-Lived Intangible Asset, Expected Amortization, Year One Trading Symbol Trading Symbol 2029 Lessee, Operating Lease, Liability, to be Paid, Year Four Vested (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period, Weighted Average Grant Date Fair Value Number of leases requiring irrevocable letters of credit Number Of Leases Requiring Irrevocable Letters Of Credit Number Of Leases Requiring Irrevocable Letters Of Credit Operating Loss Carryforwards [Table] Operating Loss Carryforwards [Table] Change in valuation allowance Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Percent Income Taxes Income Tax, Policy [Policy Text Block] Entity Address, City or Town Entity Address, City or Town Intangible Assets, Net Intangible Assets Disclosure [Text Block] Net deferred tax assets Deferred Tax Assets, Net of Valuation Allowance Concentration Risk Type [Axis] Concentration Risk Type [Axis] Non-PEO NEO Average Compensation Actually Paid Amount Non-PEO NEO Average Compensation Actually Paid Amount Unvested restricted stock units Restricted Stock Units (RSUs) [Member] Statement of Income Location, Balance [Domain] Statement of Income Location, Balance [Domain] Compensation Actually Paid vs. Other Measure Compensation Actually Paid vs. Other Measure [Text Block] 2029 Finite-Lived Intangible Asset, Expected Amortization, Year Four Entity Emerging Growth Company Entity Emerging Growth Company Accrued restructuring Balance at December 31, 2024 Balance at December 31, 2025 Restructuring Reserve, Current Marketing Marketing Expense Purchases of intangible assets Payments to Acquire Intangible Assets Entity Common Stock, Shares Outstanding Entity Common Stock, Shares Outstanding Non-cash ROU assets obtained in exchange for operating lease liabilities Right-of-Use Asset Obtained in Exchange for Operating Lease Liability Outstanding, beginning balance (in shares) Outstanding, ending balance (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Number Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year Change in Fair Value as of Vesting Date of Prior Year Equity Awards Vested in Covered Year [Member] Level 2 Fair Value, Inputs, Level 2 [Member] Document Financial Statement Error Correction [Flag] Document Financial Statement Error Correction [Flag] State and local income taxes(net of federal income tax effect) Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Amount Restructuring Reserve [Roll Forward] Restructuring Reserve [Roll Forward] Insider Trading Policies and Procedures Not Adopted Insider Trading Policies and Procedures Not Adopted [Text Block] 2023 Inducement Plan 2023 Inducement Plan [Member] 2023 Inducement Plan Operating Leases Lessee, Operating Lease, Liability, to be Paid, Fiscal Year Maturity [Abstract] Asset and Other Restructuring-Related Costs Asset And Other Restructuring-Related Costs [Member] Asset And Other Restructuring-Related Costs Common stock outstanding (in shares) Beginning balance (in shares) Ending balance (in shares) Common Stock, Shares, Outstanding Charged to revenue SEC Schedule, 12-09, Valuation Allowances and Reserves, Additions, Charge to Other Account Schedule of Components of Income Tax Provision Schedule of Components of Income Tax Expense (Benefit) [Table Text Block] Nondeductible compensation under §162(m) Effective Income Tax Rate Reconciliation, Nondeductible Expense, Compensation Under 162(m), Percent Effective Income Tax Rate Reconciliation, Nondeductible Expense, Compensation Under 162(m), Percent Chief Executive Officer Chief Executive Officer [Member] Plan Name [Axis] Plan Name [Axis] Property and Equipment, Net Property, Plant and Equipment, Policy [Policy Text Block] PEO PEO [Member] Employee and Personnel-Related Costs Employee Severance [Member] Supplemental disclosures of noncash activities Noncash Investing and Financing Items [Abstract] Changes to valuation allowance Valuation Allowance, Deferred Tax Asset, Increase (Decrease), Amount Shares issued through ESPP (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Shares Issued in Period Federal UNITED STATES Changes in assets and liabilities: Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity, Increase (Decrease) in Operating Capital [Abstract] Stock options exercised Stock Issued During Period, Value, Stock Options Exercised Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year Dividends or Other Earnings Paid on Equity Awards not Otherwise Reflected in Total Compensation for Covered Year [Member] Change in valuation allowance Effective Income Tax Rate Reconciliation, Change in Deferred Tax Assets Valuation Allowance, Amount Property and equipment Deferred Tax Liabilities, Property, Plant and Equipment 2030 Purchase Obligation, to be Paid, Year Five Schedule of Expected Remaining Amortization of Intangible Assets Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block] Accumulated Deficit Retained Earnings [Member] Prepaid expenses and other current assets Prepaid Expense and Other Assets, Current Income Tax Jurisdiction [Axis] Income Tax Jurisdiction [Axis] Accrued inventory purchases Accrued Inventory Purchases Accrued Inventory Purchases Weighted Average Grant Date Fair Value Per Share Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward] Schedule of Accrued Expenses Schedule of Accrued Liabilities [Table Text Block] Entity Address, Postal Zip Code Entity Address, Postal Zip Code Restatement Determination Date Restatement Determination Date Share-Based Payment Arrangement [Abstract] Beginning of the period End of the period Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Continuing Operation Income Statement [Abstract] Effective tax rate Income tax provision Income Tax Expense (Benefit) Thereafter Purchase Obligation, to be Paid, after Year Five Debt instrument, basis spread on variable rate (as a percent) Debt Instrument, Basis Spread on Variable Rate Preferred stock, shares issued (in shares) Preferred Stock, Shares Issued Intangible assets, net Intangible Assets, Net (Excluding Goodwill) Pension Adjustments Service Cost Pension Adjustments Service Cost [Member] Customer A Customer A [Member] Customer A Product and Service [Domain] Product and Service [Domain] Fair Value Hierarchy and NAV [Axis] Fair Value Hierarchy and NAV [Axis] Customer Concentration Risk Customer Concentration Risk [Member] Property and equipment, gross Property, Plant and Equipment, Gross Audit Information [Abstract] Audit Information Prime Rate Prime Rate [Member] Property, Plant and Equipment Property, Plant and Equipment [Member] Restatement does not require Recovery Restatement Does Not Require Recovery [Text Block] Organization, Consolidation and Presentation of Financial Statements [Abstract] Restructuring Restructuring and Related Activities Disclosure [Text Block] Amortization of operating ROU assets Operating Lease, Right-of-Use Asset, Periodic Reduction Compensation Actually Paid vs. Company Selected Measure Compensation Actually Paid vs. Company Selected Measure [Text Block] Revenue from Contract with Customer, Allowance for Sales Incentive Program [Roll Forward] SEC Schedule, 12-09, Movement in Valuation Allowances and Reserves [Roll Forward] Proceeds from exercise of stock options Proceeds from Stock Options Exercised Accumulated depreciation and amortization Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, Accumulated Depreciation and Amortization City Area Code City Area Code Award Timing, How MNPI Considered Award Timing, How MNPI Considered [Text Block] Federal Income Tax Paid, Federal, after Refund Received All Trading Arrangements All Trading Arrangements [Member] Equity Awards Adjustments, Footnote Equity Awards Adjustments, Footnote [Text Block] Total Shareholder Return Vs Peer Group Total Shareholder Return Vs Peer Group [Text Block] Accrued expenses Total accrued expenses Accrued Liabilities, Current Intangible assets Deferred Tax Assets, Goodwill and Intangible Assets Contingent Liabilities Commitments and Contingencies, Policy [Policy Text Block] Other adjustments Effective Income Tax Rate Reconciliation, Other Adjustments, Amount Unvested RSUs, beginning balance (in shares) Unvested RSUs, ending balance (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Number Commitments and Contingencies Disclosure [Abstract] Nondeductible compensation under §162(m) Effective Income Tax Rate Reconciliation, Nondeductible Expense, Compensation Under 162(m), Amount Effective Income Tax Rate Reconciliation, Nondeductible Expense, Compensation Under 162(m), Amount Cash flows from investing activities Cash Provided by (Used in) Investing Activity, Including Discontinued Operation [Abstract] Unrecognized stock-based compensation expense Share-Based Payment Arrangement, Nonvested Award, Option, Cost Not yet Recognized, Amount Pay vs Performance Disclosure Pay vs Performance Disclosure [Table] Net cash provided by operating activities Cash Provided by (Used in) Operating Activity, Including Discontinued Operation SEC Schedule, 12-09, Valuation Allowances and Reserves [Domain] SEC Schedule, 12-09, Valuation Allowances and Reserves [Domain] Useful life Property, Plant and Equipment, Useful Life Preferred stock, par value (in USD per share) Preferred Stock, Par or Stated Value Per Share Subsequent Event Subsequent Event [Member] Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block] Total lease expense, net Lease, Cost Charged to selling, general and administrative expense Selling, general and administrative Selling, General and Administrative Expenses [Member] Cost of revenues Cost of Sales [Member] Goodwill Goodwill Equity Valuation Assumption Difference, Footnote Equity Valuation Assumption Difference, Footnote [Text Block] Schedule of Lease, Cost Lease, Cost [Table Text Block] PEO Total Compensation Amount PEO Total Compensation Amount Long-term Debt, Type [Axis] Long-Term Debt, Type [Axis] Money market funds Money Market Funds [Member] Denominator: Weighted Average Number of Shares Outstanding, Basic [Abstract] Non-current Liabilities, Noncurrent, Lessee [Abstract] Liabilities, Noncurrent, Lessee Numerator: Net Income (Loss) Available to Common Stockholders, Diluted [Abstract] Federal Deferred Federal Income Tax Expense (Benefit) Equity Components [Axis] Equity Components [Axis] Entity Ex Transition Period Entity Ex Transition Period Property, Plant and Equipment [Line Items] Property, Plant and Equipment [Line Items] Sublease income Sublease Income Standby Letters of Credit Standby Letters of Credit [Member] Retail Retail [Member] Auditor Name Auditor Name Nature of Business Nature of Operations [Text Block] Non-Rule 10b5-1 Arrangement Adopted Non-Rule 10b5-1 Arrangement Adopted [Flag] Concentration Risk [Table] Concentration Risk [Table] Impairment Contract With Customer, Asset, Impairment Contract With Customer, Asset, Impairment Number of reportable segments Number of Reportable Segments Customer B Customer B [Member] Customer B Deferred tax assets Components of Deferred Tax Assets [Abstract] Supplemental disclosures of cash flow information Supplemental Cash Flow Information [Abstract] Marketing Advertising Cost [Policy Text Block] Restructuring Cost and Reserve [Line Items] Restructuring Cost and Reserve [Line Items] Period to increase available shares for issuance Share-Based Compensation Arrangement By Share-based Payment Award, Increase Period Share-Based Compensation Arrangement By Share-based Payment Award, Increase Period Other Performance Measure, Amount Other Performance Measure, Amount Weighted Average Exercise Price Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Abstract] Schedule of Future Minimum Payments Under These Unconditional Purchase Commitments Contractual Obligation, Fiscal Year Maturity [Table Text Block] Entity Address, State or Province Entity Address, State or Province Payments on finance lease liabilities Financing cash flows used in finance leases Finance Lease, Principal Payments Offering period Share-Based Compensation Arrangement By Share-based Payment Award, Purchase Period Share-Based Compensation Arrangement By Share-based Payment Award, Purchase Period Antidilutive Security, Excluded EPS Calculation [Table] Antidilutive Security, Excluded EPS Calculation [Table] Fair Value Measurements Fair Value Measurement, Policy [Policy Text Block] Total current liabilities Liabilities, Current Amount Income Tax Expense (Benefit), Effective Income Tax Rate Reconciliation, Amount [Abstract] Domain names Internet Domain Names [Member] Individual: Individual [Axis] Subtotal Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, before Accumulated Depreciation and Amortization Income Tax Jurisdiction [Domain] Income Tax Jurisdiction [Domain] Leases Lessee, Finance Leases [Text Block] Cash paid during the period for: Interest And Income Taxes Paid, Net [Abstract] Interest And Income Taxes Paid, Net Document Annual Report Document Annual Report Research and development Research and Development Expense [Member] Accrued marketing Accrued Marketing Costs, Current Marketing credits, usage period Contract With Customer, Asset, Period Contract With Customer, Asset, Period Net cash provided (used in) provided by investing activities Cash Provided by (Used in) Investing Activity, Including Discontinued Operation Aggregate Change in Present Value of Accumulated Benefit for All Pension Plans Reported in Summary Compensation Table Aggregate Change in Present Value of Accumulated Benefit for All Pension Plans Reported in Summary Compensation Table [Member] 2026 Purchase Obligation, to be Paid, Year One Interest Interest Paid, Excluding Capitalized Interest, Operating Activity Document Fiscal Year Focus Document Fiscal Year Focus Charges Restructuring Charges (Adjustments) Restructuring Charges (Adjustments) Basis of Presentation Basis of Accounting, Policy [Policy Text Block] Operating lease expense: Operating Lease, Cost [Abstract] Operating Lease, Cost Operating lease right-of-use asset Operating Lease, Right-of-Use Asset Forgone Recovery, Explanation of Impracticability Forgone Recovery, Explanation of Impracticability [Text Block] Effective tax rate Effective Income Tax Rate Reconciliation, Percent Entity Interactive Data Current Entity Interactive Data Current Operating lease expense Operating Lease, Cost Cash flows from operating activities Cash Provided by (Used in) Operating Activity, Continuing Operation [Abstract] Plan Name [Domain] Plan Name [Domain] Sales Incentive Program Allowance, Sales Incentive [Member] Allowance, Sales Incentive Period for recognition Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition Stock options exercised (in shares) Exercised (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercises in Period Valuation allowance Beginning balance Ending balance Deferred Tax Assets, Valuation Allowance Deferred revenue Deferred Tax Assets, Deferred Income Revenue Recognition, Cost of Revenue, Retail and Third-Party Ecommerce and Direct-to-Consumer Revenue from Contract with Customer [Policy Text Block] Intrinsic Value, exercisable Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Intrinsic Value Share-based payment awards Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-Based Payment Arrangement, Amount Building Building [Member] Future minimum payments Purchase Obligation Intangible asset, estimated useful life (in years) Finite-Lived Intangible Assets, Remaining Amortization Period Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] Disaggregation of Revenue [Table] Disaggregation of Revenue [Table] Federal Current Federal Tax Expense (Benefit) Long-Lived Tangible Asset [Axis] Long-Lived Tangible Asset [Axis] Increase (Decrease) in Stockholders' Equity [Roll Forward] Increase (Decrease) in Stockholders' Equity [Roll Forward] 2021 Credit Facility 2021 Credit Facility [Member] 2021 Credit Facility Finite-Lived Intangible Assets [Line Items] Finite-Lived Intangible Assets [Line Items] Compensation Actually Paid vs. Total Shareholder Return Compensation Actually Paid vs. Total Shareholder Return [Text Block] Fair Value, Recurring and Nonrecurring [Table] Fair Value, Recurring and Nonrecurring [Table] Weighted Average Weighted Average [Member] Intangible asset amortization expense Amortization of Intangible Assets Leases Lessee, Leases [Policy Text Block] Goodwill Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block] Selling, general and administrative Selling, General and Administrative Expense Allowance for sales incentive program Beginning balance Ending balance SEC Schedule, 12-09, Valuation Allowances and Reserves, Amount Depreciation and amortization Depreciation, Depletion and Amortization Other assets Other Assets, Noncurrent Customer [Domain] Customer [Domain] Entity Central Index Key Entity Central Index Key 2023 Credit Facility Credit Facility, 2023 [Member] Credit Facility, 2023 PEO Name PEO Name Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year Prior Year End Fair Value of Equity Awards Granted in Any Prior Year that Fail to Meet Applicable Vesting Conditions During Covered Year [Member] 2027 Purchase Obligation, to be Paid, Year Two Restructuring Costs Associated with Exit or Disposal Activities or Restructurings, Policy [Policy Text Block] Outstanding Aggregate Erroneous Compensation Amount Outstanding Aggregate Erroneous Compensation Amount Lease liability Deferred Tax Asset, Leasing Arrangements Deferred Tax Asset, Leasing Arrangements Revolving Credit Facility Revolving Credit Facility [Member] Accounts Receivable Accounts Receivable [Policy Text Block] Arrangement Duration Trading Arrangement Duration Weighted-average remaining lease term (in years) Weighted Average Remaining Lease Term [Abstract] Weighted Average Remaining Lease Term Nondeductible parking Effective Income Tax Rate Reconciliation, Nondeductible Expense, Parking, Amount Effective Income Tax Rate Reconciliation, Nondeductible Expense, Parking, Amount Purchase commitments Inventory, Firm Purchase Commitment, Loss Expected stock price volatility (maximum) Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Maximum Deferred revenue Contract with Customer, Liability, Current Prepaid expenses and other assets Increase (Decrease) in Prepaid Expense and Other Assets Exercise Price Award Exercise Price Entity Filer Category Entity Filer Category Insurance recovery related to settlement Loss Contingency, Receivable, Current Local Phone Number Local Phone Number Additional 402(v) Disclosure Additional 402(v) Disclosure [Text Block] U.S. federal statutory rate Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent Share price (in USD per share) Share Price Other Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity, Other Item Subsequent Event Type [Axis] Subsequent Event Type [Axis] Stock-Based Compensation Share-Based Payment Arrangement [Text Block] Expected cost Restructuring and Related Cost, Expected Cost Assets Assets [Abstract] Credit Facility [Axis] Credit Facility [Axis] Underlying Security Market Price Change Underlying Security Market Price Change, Percent 2028 Finite-Lived Intangible Asset, Expected Amortization, Year Three Statement of Financial Position Location, Balance [Axis] Statement of Financial Position Location, Balance [Axis] Directors, Officers and Employees Directors, Officers and Employees [Member] Directors, Officers and Employees Debt Instrument [Axis] Debt Instrument [Axis] Forfeited (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeitures, Weighted Average Grant Date Fair Value Fair Value Measurements Fair Value Disclosures [Text Block] Credit Facility [Domain] Credit Facility [Domain] Gross Carrying Amount Finite-Lived Intangible Assets, Gross Stockholders’ equity Equity, Attributable to Parent [Abstract] Executive Officer Executive Officer [Member] Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year Vesting Date Fair Value of Equity Awards Granted and Vested in Covered Year [Member] Percentage of shares vested upon occurrence of event Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Rights, Percentage Entity Address, Address Line One Entity Address, Address Line One Entity Address, Address Line Two Entity Address, Address Line Two Research and development Research and Development Expense Accumulated Other Comprehensive Income (Loss) AOCI Attributable to Parent [Member] Operating lease liabilities, net of current portion Operating lease liabilities Operating Lease, Liability, Noncurrent Entity Voluntary Filers Entity Voluntary Filers Fair Value as of Grant Date Award Grant Date Fair Value Property, Plant and Equipment [Abstract] Entity Registrant Name Entity Registrant Name Capitalized implementation costs from cloud computing Hosting Arrangement, Service Contract, Implementation Cost, Capitalized, after Accumulated Amortization Stock Price or TSR Estimation Method Stock Price or TSR Estimation Method [Text Block] Net operating loss carryforward Operating Loss Carryforwards Schedule of Payables and Accruals [Line Items] Schedule of Payables and Accruals [Line Items] Schedule of Payables and Accruals [Line Items] Changes in unrecognized tax benefits Effective Income Tax Rate Reconciliation, Tax Contingency, Amount Restricted stock units granted (in shares) Granted (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period Title and Position [Domain] Title and Position [Domain] Forfeited (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Forfeited in Period Unrecognized stock-based compensation expense Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount State and Local Tax Jurisdiction, Other State and Local Tax Jurisdiction, Other [Member] Reclassification to prepaid expenses and other current assets/accrued expenses SEC Schedule, 12-09, Valuation Allowances and Reserves, Increase (Decrease) Adjustment Changed Peer Group, Footnote Changed Peer Group, Footnote [Text Block] 2027 Lessee, Operating Lease, Liability, to be Paid, Year Two Number of operating segments Number of Operating Segments Adjustment To PEO Compensation, Footnote Adjustment To PEO Compensation, Footnote [Text Block] Weighted Average Contractual Term (Years) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term Machinery and equipment(1) Machinery and Equipment [Member] SEC Schedule, 12-09, Valuation Allowances and Reserves Type [Axis] SEC Schedule, 12-09, Valuation Allowances and Reserves Type [Axis] Granted (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Grants in Period, Weighted Average Grant Date Fair Value Title Trading Arrangement, Individual Title Peer Group Total Shareholder Return Amount Peer Group Total Shareholder Return Amount Schedule of Indefinite Assets, Net Schedule of Finite-Lived Intangible Assets [Table Text Block] Restatement Determination Date: Restatement Determination Date [Axis] Liabilities Liabilities, Lessee [Abstract] Liabilities, Lessee Non-PEO NEO Non-PEO NEO [Member] Foreign Deferred Foreign Income Tax Expense (Benefit) Intrinsic Value Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Intrinsic Value Letters of credit outstanding Letters of credit issued Letters of Credit Outstanding, Amount Accounts Receivable Accounts Receivable [Member] Schedule of Costs Associated with the Transformation Initiative Restructuring and Related Costs [Table Text Block] Shares issued under 2021 ESPP Stock Issued During Period, Value, Employee Stock Purchase Plan Years Ending December 31, Purchase Obligation, Fiscal Year Maturity [Abstract] Other Cost Other Cost [Member] Other Cost Right-of-use asset Deferred Tax Liabilities, Leasing Arrangements Name Trading Arrangement, Individual Name Number of Options Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Nonvested, Number of Shares [Roll Forward] Award Type [Domain] Award Type [Domain] 2026 Lessee, Operating Lease, Liability, to be Paid, Year One Equity Awards Adjustments Equity Awards Adjustments [Member] Advertising expense Advertising Expense Pension Benefits Adjustments, Footnote Pension Benefits Adjustments, Footnote [Text Block] Disaggregation of Revenue [Line Items] Disaggregation of Revenue [Line Items] Compensation Amount Outstanding Recovery Compensation Amount Deferred Deferred Income Tax Expense (Benefit), Continuing Operations [Abstract] Extension amendment leave period Litigation Settlement, Extension Amendment Leave Period Litigation Settlement, Extension Amendment Leave Period Debt Instrument, Name [Domain] Debt Instrument, Name [Domain] Expected dividend yield Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Dividend Rate Recovery of Erroneously Awarded Compensation Disclosure [Line Items] Restructuring Costs Restructuring Charges [Member] Revenue recognized Contract with Customer, Liability, Revenue Recognized Charged to expenses SEC Schedule, 12-09, Valuation Allowances and Reserves, Additions, Charge to Cost and Expense MNPI Disclosure Timed for Compensation Value MNPI Disclosure Timed for Compensation Value [Flag] Name Awards Close in Time to MNPI Disclosures, Individual Name Income (loss) from continuing operations before income taxes Income (Loss) from Continuing Operations before Equity Method Investments, Income Taxes, Noncontrolling Interest [Abstract] Cash payments Payments for Restructuring Unvested RSUs, beginning balance (in USD per share) Unvested RSUs, ending balance (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value Restructuring Type [Axis] Restructuring Type [Axis] Weighted-average shares used in computing net loss per share attributable to common stockholders: Weighted Average Number of Shares Outstanding Reconciliation [Abstract] Aggregate Erroneous Compensation Not Yet Determined Aggregate Erroneous Compensation Not Yet Determined [Text Block] Employee stock purchase plan Employee Stock [Member] ICFR Auditor Attestation Flag ICFR Auditor Attestation Flag Documents Incorporated by Reference Documents Incorporated by Reference [Text Block] Stock-based compensation APIC, Share-Based Payment Arrangement, Increase for Cost Recognition Schedule of Future Minimum Lease Payments for Operating and Finance Leases Finance Lease, Liability, to be Paid, Maturity [Table Text Block] Net operating loss and other carryforwards Deferred Tax Asset, Operating Loss and Other Carryforwards Deferred Tax Asset, Operating Loss and Other Carryforwards Total deferred tax liabilities Deferred Tax Liabilities, Gross Auditor Firm ID Auditor Firm ID Statement of Income Location, Balance [Axis] Statement of Income Location, Balance [Axis] Foreign Income (Loss) from Continuing Operations before Income Taxes, Foreign Letters of credit available to be drawn Line of Credit Facility, Remaining Borrowing Capacity Investments Investments in Debt and Marketable Equity Securities (and Certain Trading Assets) Disclosure [Text Block] Aggregate Pension Adjustments Service Cost Aggregate Pension Adjustments Service Cost [Member] Fair Value Hierarchy and NAV [Domain] Fair Value Hierarchy and NAV [Domain] Other Effective Income Tax Rate Reconciliation, Nondeductible Expense, Other, Amount Statement of Financial Position Location, Balance [Domain] Statement of Financial Position Location, Balance [Domain] Inventories Increase (Decrease) in Inventories Inventories Inventory, Net Finite-Lived Intangible Assets by Major Class [Axis] Finite-Lived Intangible Assets by Major Class [Axis] Minimum Minimum [Member] Company Selected Measure Name Company Selected Measure Name Deferred advertising cost, current Deferred Costs, Current Capitalized implementation costs from cloud computing, accumulated amortization Hosting Arrangement, Service Contract, Implementation Cost, Capitalized, Accumulated Amortization Credit Facilities Debt Disclosure [Text Block] Preferred stock, $0.0001 par value, 20,000,000 shares authorized at December 31, 2025 and 2024, none issued or outstanding as of December 31, 2025 and 2024 Preferred Stock, Value, Issued Aggregate Available Trading Arrangement, Securities Aggregate Available Amount Accounts payable Accounts Payable, Current Operating cash flows used in operating leases Operating Lease, Payments Proceeds from 2021 ESPP Proceeds from Stock Plans Stock Appreciation Rights (SARs) Stock Appreciation Rights (SARs) [Member] Net income (loss) attributable to common stockholders - diluted Net Income (Loss) Available to Common Stockholders, Diluted All Executive Categories All Executive Categories [Member] Schedule of Deferred Tax Assets and Liabilities Schedule of Deferred Tax Assets and Liabilities [Table Text Block] Common stock, $0.0001 par value, 1,000,000,000 shares authorized at December 31, 2025 and 2024; 112,809,637 and 109,159,697 shares issued and outstanding as of December 31, 2025 and 2024, respectively Common Stock, Value, Issued Foreign Current Foreign Tax Expense (Benefit) Expected stock price volatility (minimum) Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Volatility Rate, Minimum Commitments and Contingencies Commitments and Contingencies Disclosure [Text Block] Title and Position [Axis] Title and Position [Axis] Diluted (in shares) Weighted average shares of common stock outstanding - diluted (in shares) Weighted Average Number of Shares Outstanding, Diluted Segment Reporting and Geographic Information Segment Reporting, Policy [Policy Text Block] Commitments and contingencies (Note 10) Commitments and Contingencies Fair value of options vested during the period Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Vested in Period, Fair Value Marketing credits, option to extend Contract With Customer, Asset, Extension Period Contract With Customer, Asset, Extension Period Non-GAAP Measure Description Non-GAAP Measure Description [Text Block] Entity Small Business Entity Small Business Income Tax Disclosure [Abstract] 2029 Purchase Obligation, to be Paid, Year Four Preferred stock, shares outstanding (in shares) Preferred Stock, Shares Outstanding State Current State and Local Tax Expense (Benefit) Document Transition Report Document Transition Report Incentive Stock Options Incentive Stock Options [Member] Incentive Stock Options Deferred advertising, amortization period (in years) Deferred Advertising Cost, Amortization Period Deferred Advertising Cost, Amortization Period Schedule of Concentration of Risk, by Risk Factor Schedules of Concentration of Risk, by Risk Factor [Table Text Block] Underlying Securities Award Underlying Securities Amount Concentration Risk [Line Items] Concentration Risk [Line Items] Net deferred taxes Deferred Tax Assets, Net Equity Component [Domain] Equity Component [Domain] Document Period End Date Document Period End Date PEO Actually Paid Compensation Amount PEO Actually Paid Compensation Amount Secured overnight financing rate floor Debt Instrument, Secured Overnight Financing Rate Floor Debt Instrument, Secured Overnight Financing Rate Floor Cash and Cash Equivalents [Domain] Cash and Cash Equivalents [Domain] Income Taxes Income Tax Disclosure [Text Block] Allowance for credit losses Accounts Receivable, Allowance for Credit Loss Awards Close in Time to MNPI Disclosures, Table Awards Close in Time to MNPI Disclosures [Table Text Block] Revenue from Contract with Customer [Abstract] Weighted average contractual term, exercisable Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term Operating lease liabilities Increase (Decrease) in Operating Lease Liability Revenue recognition, payment term (in days) Revenue Recognition, Payment Term Revenue Recognition, Payment Term Total lease liabilities Lease, Liability Lease, Liability Document Type Document Type Level 3 Fair Value, Inputs, Level 3 [Member] Net Income (Loss) per Share Attributable to Common Stockholders Earnings Per Share [Text Block] Name Outstanding Recovery, Individual Name Additional paid-in capital Additional Paid in Capital Product and Service [Axis] Product and Service [Axis] Proceeds from issuance of common stock Proceeds from Issuance of Common Stock Revenue from Contract with Customer Benchmark Revenue from Contract with Customer Benchmark [Member] Revenue Revenue from Contract with Customer, Excluding Assessed Tax All Individuals All Individuals [Member] Long-term Debt, Type [Domain] Long-Term Debt, Type [Domain] Contract and External Obligation Costs Contract Termination [Member] Fair Value Disclosures [Abstract] Purchases of property and equipment Payments to Acquire Property, Plant, and Equipment Name Forgone Recovery, Individual Name Share-based compensation anniversary period Share-Based Compensation Arrangement by Share-Based Payment Award, Expiration Period Total current assets Assets, Current Statistical Measurement [Axis] Statistical Measurement [Axis] Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested Year-over-Year Change in Fair Value of Equity Awards Granted in Prior Years That are Outstanding and Unvested [Member] Authorized share repurchase program amount Share Repurchase Program, Authorized, Amount Percentage of total number of shares outstanding Share-Based Compensation Arrangement by Share-Based Payment Award, Percentage of Outstanding Stock Maximum Aggregate Erroneous Compensation Amount Aggregate Erroneous Compensation Amount Purchase price of common stock in percent Share-Based Compensation Arrangement by Share-Based Payment Award, Purchase Price of Common Stock, Percent Intrinsic value of options exercised Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercises in Period, Intrinsic Value Share-based payment arrangement, accelerated cost Share-Based Payment Arrangement, Accelerated Cost Number of new trade agreements Number Of New Trade Agreements Number Of New Trade Agreements Peer Group Issuers, Footnote Peer Group Issuers, Footnote [Text Block] Net loss attributable to common stockholders - basic Net Income (Loss) Available to Common Stockholders, Basic Erroneous Compensation Analysis Erroneous Compensation Analysis [Text Block] Intangible Asset, Finite-Lived [Table] Intangible Asset, Finite-Lived [Table] Unrealized gain on short-term investments, net of taxes Other comprehensive loss Other Comprehensive Income (Loss), Net of Tax, Portion Attributable to Parent Current liabilities Liabilities, Current [Abstract] Additional Disclosures Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Additional Disclosures [Abstract] Line of Credit Facility [Line Items] Line of Credit Facility [Line Items] Lessee, Lease, Description [Line Items] Lessee, Lease, Description [Line Items] Total operating expenses Operating Expenses Rule 10b5-1 Arrangement Terminated Rule 10b5-1 Arrangement Terminated [Flag] Risk free interest rate (minimum) Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Minimum Outstanding borrowings Long-Term Line of Credit Level 1 Fair Value, Inputs, Level 1 [Member] Deferred advertising cost, noncurrent Deferred Costs, Noncurrent Share-based Payment Arrangement, Expensed and Capitalized, Amount [Line Items] Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Line Items] Schedule of Sales Incentive Program [Line Items] SEC Schedule, 12-09, Valuation and Qualifying Accounts Disclosure [Line Items] Diluted (in USD per share) Earnings Per Share, Diluted 2021 Employee Stock Purchase Plan 2021 Employee Stock Purchase Plan [Member] 2021 Employee Stock Purchase Plan Accounts payable, accrued expenses and other long-term liabilities Increase (Decrease) in Accounts Payable, Accrued Liabilities, and Other Long-term Liabilities Increase (Decrease) in Accounts Payable, Accrued Liabilities, and Other Long-term Liabilities Erroneously Awarded Compensation Recovery Erroneously Awarded Compensation Recovery [Table] Accelerated depreciation Restructuring and Related Cost, Accelerated Depreciation Concentration Risk Benchmark [Domain] Concentration Risk Benchmark [Domain] Title of 12(b) Security Title of 12(b) Security Lessee, Lease, Description [Table] Lessee, Lease, Description [Table] Schedule of Payables and Accruals [Table] Schedule of Payables and Accruals [Table] Schedule of Payables and Accruals [Table] Impairment of Long-Lived Assets Impairment or Disposal of Long-Lived Assets, Including Intangible Assets, Policy [Policy Text Block] Net loss per share attributable to common stockholders: Earnings Per Share [Abstract] 2030 Lessee, Operating Lease, Liability, to be Paid, Year Five State Income Tax Paid, State and Local, after Refund Received Contract with Customer, Sales Channel [Domain] Contract with Customer, Sales Channel [Domain] Investments, Debt and Equity Securities [Abstract] Auditor Location Auditor Location Chief Growth Officer Chief Growth Officer [Member] Chief Growth Officer Gross profit Gross Profit Total lease assets Lease, Right-of-Use Asset Lease, Right-of-Use Asset Schedule of Potentially Dilutive Shares Excluded From Computation of Diluted Net Income (Loss) Per Share Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block] Tax credits Tax Credit Carryforward, Amount Deferred revenue Increase (Decrease) in Contract with Customer, Liability Accrued Expenses Accounts Payable and Accrued Liabilities Disclosure [Text Block] Contract with Customer, Sales Channel [Axis] Contract with Customer, Sales Channel [Axis] Less: Amount representing interest Lessee, Operating Lease, Liability, Undiscounted Excess Amount Chief Financial Officer Chief Financial Officer [Member] Other Effective Income Tax Rate Reconciliation, Nondeductible Expense, Other, Percent Non-Employee Directors Non-Employee Directors [Member] Non-Employee Directors Income Taxes Income Taxes Paid, Net Exercised (in USD per share) Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Exercises in Period, Weighted Average Exercise Price 2027 Finite-Lived Intangible Asset, Expected Amortization, Year Two Award Timing Disclosures [Line Items] Operating Loss Carryforwards [Line Items] Operating Loss Carryforwards [Line Items] Granted (in USD per share) Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Grants in Period, Weighted Average Exercise Price Entity Well-known Seasoned Issuer Entity Well-known Seasoned Issuer Property and Equipment, Net Property, Plant and Equipment Disclosure [Text Block] Future minimum lease payments Lessee, Operating Lease, Liability, to be Paid Assets Assets, Lessee [Abstract] Assets, Lessee Property and equipment, net Total property and equipment, net Property, Plant, and Equipment and Finance Lease Right-of-Use Asset, after Accumulated Depreciation and Amortization Contract With Customer, Liability, Write Off Contract With Customer, Liability, Write Off Contract With Customer, Liability, Write Off State Deferred State and Local Income Tax Expense (Benefit) Tradenames Trade Names [Member] Net loss Net loss Net Income (Loss) Attributable to Parent Subsequent Event [Table] Subsequent Event [Table] Expiration Date Trading Arrangement Expiration Date Long term liabilities Liabilities, Noncurrent [Abstract] Other accrued expenses Other Accrued Liabilities, Current 2030 Finite-Lived Intangible Asset, Expected Amortization, Year Five Schedule of Effective Income Tax Rate Reconciliation Schedule of Effective Income Tax Rate Reconciliation [Table Text Block] Allowances, reserves and other Deferred Tax Assets, Tax Deferred Expense, Reserves and Accruals, Other Award vesting period Share-Based Compensation Arrangement by Share-Based Payment Award, Award Vesting Period Other adjustments Effective Income Tax Rate Reconciliation, Other Adjustments, Percent Utilization of accrual for trade promotions SEC Schedule, 12-09, Valuation Allowances and Reserves, Deduction Restructuring Restructuring Charges Restructuring Charges Preferred stock authorized (in shares) Preferred Stock, Shares Authorized Adoption Date Trading Arrangement Adoption Date Senior Vice President Senior Vice President Of Supply Chain [Member] Senior Vice President Of Supply Chain CB floating rate Base Rate [Member] Compensation Actually Paid vs. Net Income Compensation Actually Paid vs. Net Income [Text Block] Prepaid expenses Deferred Tax Liabilities, Prepaid Expenses Accounts receivable, net Increase (Decrease) in Accounts Receivable Restructuring Cost [Table] Restructuring Cost [Table] Entity Current Reporting Status Entity Current Reporting Status Customer [Axis] Customer [Axis] Selling, General and Administrative Selling, General and Administrative Expenses, Policy [Policy Text Block] Awards Close in Time to MNPI Disclosures Awards Close in Time to MNPI Disclosures [Table] Operating loss Operating Income (Loss) Line of Credit Line of Credit [Member] Accumulated deficit Retained Earnings (Accumulated Deficit) U.S. federal statutory rate Effective Income Tax Rate Reconciliation at Federal Statutory Income Tax Rate, Amount Leasehold improvements Leaseholds and Leasehold Improvements [Member] Statement of Financial Position [Abstract] Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested Year-end Fair Value of Equity Awards Granted in Covered Year that are Outstanding and Unvested [Member] Executive Category: Executive Category [Axis] Share-based payment awards Effective Income Tax Rate Reconciliation, Nondeductible Expense, Share-Based Payment Arrangement, Percent State and local income taxes(net of federal income tax effect) Effective Income Tax Rate Reconciliation, State and Local Income Taxes, Percent Settlement amount, current Loss Contingency, Accrual, Current Schedule of Sales Incentive Programs Schedule Of Sales Incentive Programs [Table Text Block] Schedule Of Sales Incentive Programs Fair value of awards on day of modification Share-Based Payment Arrangement, Plan Modification, Incremental Cost Current Fiscal Year End Date Current Fiscal Year End Date Subsequent Event Type [Domain] Subsequent Event Type [Domain] Expected life of options (in years) Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Expected Term Finite-Lived Intangible Assets, Major Class Name [Domain] Finite-Lived Intangible Assets, Major Class Name [Domain] Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table Aggregate Grant Date Fair Value of Equity Award Amounts Reported in Summary Compensation Table [Member] Payables and Accruals [Abstract] Number of shares available for purchase (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Available for Grant Statement [Table] Statement [Table] Interest and other income (expense), net Other Nonoperating Income (Expense) Deferred income tax expense total Deferred Income Tax Expense (Benefit) Adjustments to reconcile net loss to net cash provided by operating activities: Adjustment to Reconcile Net Income to Cash Provided by (Used in) Operating Activity [Abstract] Cash flows from financing activities Cash Provided by (Used in) Financing Activity, Including Discontinued Operation [Abstract] Grant-date fair value per share (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value Equity Awards Adjustments, Excluding Value Reported in Compensation Table Equity Awards Adjustments, Excluding Value Reported in the Compensation Table [Member] Finance lease expense: Finance Lease, Cost [Abstract] Finance Lease, Cost Line of credit facility, accordion feature, increase limit Line Of Credit Facility, Accordion Feature, Increase Limit Line Of Credit Facility, Accordion Feature, Increase Limit Variable Rate [Domain] Variable Rate [Domain] Gift Card Gift Card [Member] Gift Card Uncertain tax positions Unrecognized Tax Benefits Antidilutive securities excluded from computation of earnings per share (in shares) Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount All Adjustments to Compensation All Adjustments to Compensation [Member] Amendment Flag Amendment Flag Maximum number of shares that may be issued (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Authorized Leases Lessee, Operating Leases [Text Block] Termination Date Trading Arrangement Termination Date Net cash provided by financing activities Cash Provided by (Used in) Financing Activity, Including Discontinued Operation Insider Trading Policies and Procedures Adopted Insider Trading Policies and Procedures Adopted [Flag] Measure: Measure [Axis] Weighted-average discount rate Leases, Weighted Average Discount Rate [Abstract] Leases, Weighted Average Discount Rate Cash and Cash Equivalents Cash and Cash Equivalents, Unrestricted Cash and Cash Equivalents, Policy [Policy Text Block] Line of credit facility, accordion feature, higher borrowing capacity Line Of Credit Facility, Accordion Feature, Higher Borrowing Capacity Option Line Of Credit Facility, Accordion Feature, Higher Borrowing Capacity Option Thereafter Finite-Lived Intangible Asset, Expected Amortization, after Year Five Operating leases Operating Lease, Weighted Average Discount Rate, Percent Schedule of Stock Option Activity Share-Based Payment Arrangement, Option, Activity [Table Text Block] Long-Lived Tangible Asset [Domain] Long-Lived Tangible Asset [Domain] Schedule of Fair Value, Assets Measured on Recurring Basis Fair Value, Assets Measured on Recurring Basis [Table Text Block] Vested restricted stock Stock Issued During Period, Value, Restricted Stock Award, Net of Forfeitures Basic (in shares) Weighted average shares of common stock outstanding - basic (in shares) Weighted Average Number of Shares Outstanding, Basic Share-based Payment Arrangement, Expensed and Capitalized, Amount [Table] Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table] Apparel inventory write-down Inventory Write-down Schedule of Computation of Basic and Diluted Net Income (Loss) Per Share Schedule of Earnings Per Share, Basic and Diluted [Table Text Block] Options exercisable (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Exercisable, Number Subsequent Events [Abstract] Cost of revenue Cost of Revenue Pay vs Performance Disclosure, Table Pay vs Performance [Table Text Block] Interest and penalties expense Income Tax Examination, Penalties and Interest Expense Debt Disclosure [Abstract] Forgone Recovery due to Violation of Home Country Law, Amount Forgone Recovery due to Violation of Home Country Law, Amount Entity Tax Identification Number Entity Tax Identification Number Interest rate base (as a percent) Debt Instrument, Interest Rate Base Debt Instrument, Interest Rate Base Unrealized gains (loss) on investments in debt securities Debt Securities, Available-for-Sale, Realized Gain (Loss) Beginning balance (in USD per share) Ending balance (in USD per share) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Outstanding, Weighted Average Exercise Price Schedule of Assets and Liabilities, Lessee Assets and Liabilities, Lessee [Table Text Block] Assets and Liabilities, Lessee Restructuring and Related Activities [Abstract] Forgone Recovery due to Expense of Enforcement, Amount Forgone Recovery due to Expense of Enforcement, Amount Share-based Compensation Arrangement by Share-based Payment Award [Line Items] Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items] Common stock, par value (in USD per share) Common Stock, Par or Stated Value Per Share Common stock issued (in shares) Common Stock, Shares, Issued Operating leases Operating Lease, Weighted Average Remaining Lease Term Granted (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Options, Grants in Period, Gross Current Current Federal, State and Local, Tax Expense (Benefit) [Abstract] Realized gains (loss) on investments in debt securities Debt Securities, Available-for-Sale, Unrealized Gain (Loss) Use of Estimates Use of Estimates, Policy [Policy Text Block] Entity Public Float Entity Public Float Settlement amount awarded to other party Litigation Settlement, Amount Awarded to Other Party Trading Arrangement: Trading Arrangement [Axis] Total Shareholder Return Amount Total Shareholder Return Amount Subsequent Events Subsequent Events [Text Block] Accounts receivable, net Accounts and Financing Receivable, after Allowance for Credit Loss, Current Insider Trading Arrangements [Line Items] Security Exchange Name Security Exchange Name Forfeited/Cancelled (in USD per share) Share-Based Compensation Arrangements by Share-Based Payment Award, Options, Forfeitures in Period, Weighted Average Exercise Price Foreign Income Tax Paid, Foreign, after Refund Received Number of Shares Share-Based Compensation Arrangement by Share-Based Payment Award, Non-Option Equity Instruments, Outstanding [Roll Forward] Trade Agreements Trade Agreements [Member] Trade Agreements Total liabilities Liabilities Antidilutive Securities, Name [Domain] Antidilutive Securities, Name [Domain] Cash and Cash Equivalents [Axis] Cash and Cash Equivalents [Axis] Cash and cash equivalents Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Period Increase (Decrease), Including Exchange Rate Effect and Discontinued Operation [Abstract] Capital expenditures included in accounts payable and accrued expenses Capital Expenditures Incurred but Not yet Paid Maximum issuance of letters of credit Line of Credit Facility, Maximum Borrowing Capacity Pension Adjustments Prior Service Cost Pension Adjustments Prior Service Cost [Member] Operating expenses Operating Expenses [Abstract] Material Terms of Trading Arrangement Material Terms of Trading Arrangement [Text Block] Nondeductible parking Effective Income Tax Rate Reconciliation, Nondeductible Expense, Parking, Percent Effective Income Tax Rate Reconciliation, Nondeductible Expense, Parking, Percent Chief People Officer Chief People Officer [Member] Chief People Officer Asset Class [Domain] Asset Class [Domain] Statement [Line Items] Statement [Line Items] Computer and office equipment Computer And Office Equipment [Member] Computer And Office Equipment Variable Rate [Axis] Variable Rate [Axis] Schedule of Changes in Accrued Expenses Relating to Transformation Initiative Schedule of Restructuring Reserve by Type of Cost [Table Text Block] Rule 10b5-1 Arrangement Adopted Rule 10b5-1 Arrangement Adopted [Flag] Cash and cash equivalents Cash and Cash Equivalent Schedule of Restricted Stock Unit Activity Share-Based Payment Arrangement, Restricted Stock Unit, Activity [Table Text Block] Jonathan Mayle [Member] Jonathan Mayle Subsequent Event [Line Items] Subsequent Event [Line Items] Deferred tax liabilities Components of Deferred Tax Liabilities [Abstract] Additional shares authorized (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Additional Shares Authorized Cash paid for amounts included in the measurement of lease liabilities (in thousands) Cash Flow, Lessee [Abstract] Cash Flow, Lessee Risk free interest rate (maximum) Share-Based Compensation Arrangement by Share-Based Payment Award, Fair Value Assumptions, Risk Free Interest Rate, Maximum Common Stock Common Stock [Member] Vested (in shares) Share-Based Compensation Arrangement by Share-Based Payment Award, Equity Instruments Other than Options, Vested in Period Intangible Assets, Net Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block] Entity Incorporation, State or Country Code Entity Incorporation, State or Country Code Non-NEOs Non-NEOs [Member] Net increase in cash and cash equivalents Cash, Cash Equivalent, Restricted Cash, and Restricted Cash Equivalent, Period Increase (Decrease), Including Exchange Rate Effect and Discontinued Operation